Who is Sarah O’Connor?

Sarah O’Connor is living proof of the power of goal-oriented thinking. Building on her qualifications and experience promoting healthy lifestyles and fitness, Sarah set herself the goal of becoming a professional athlete and came through with flying colours – from competing in her first amateur event in 2011 to being awarded her professional competitor card in just two years.

Sarah’s journey reflects her personal mantra…

A goal is a dream with a ‘due by’ date

As a teen living in country South Australia, Sarah loved being outdoors and devoted lots of her time to competitive sport.  Her pastimes ranged from athletics and swimming to team sports and horse riding.  Sarah’s choice of university study built on that love – a Bachelors Degree in Exercise and Sport Science at Griffiths University in Queensland, Australia.

Sarah revelled in the lifestyle ‘up north’ on the sunny Queensland Gold Coast where a wide range of physical activities could feature in her fitness regime year round.  She took full advantage of those opportunities – running and walking on the beach, weight training, early morning boot camps, competitive beach volleyball, basketball and netball, to name a few.

Following university, Sarah practiced as an exercise physiologist and personal trainer.  Later, she moved back to South Australia where she spent time with family and worked with clients in a hospital-based gym.

Sarah went after her dream

In 2010, inspired by a motivational speaker who asked the audience to write down a lifetime goal – she entered the world of fitness competitions. While preparing for comp, Sarah experienced first hand the benefits of focusing on nutrition – the power of eating.  Sarah competed in her first State Title only six months later, winning first place for sports modelling.

2011 saw Sarah placing well in seven body building competitions.  She finished the year on a high, winning the INBA Natural Universe Overall Sports Model Title.

Sarah’s drive and determination carried through into 2012, earning her first place in every competition she entered.  The ‘crowning glory’ for Sarah was being awarded the 2012 Overall INBF Amateur World Figure Title in Atlantic City, USA and receiving her Pro-card.  In 2013, Sarah followed through with fourth in her first American Pro Figure competition.

Sarah O’Connor realises her goals while helping others reach theirs

Sarah’s career has gone from strength to strength both personally and professionally.  In 2013 Sarah launched her online training business, the success of which is evident in the testimonials received from her clients. The success of Sarah’s competition preparation programs is demonstrated in her clients’ results. 

Sarah also supports the success of clients with a full range of wellness and fitness goals.

Sarah is a winner!

2015 saw Sarah compete 10 times – 7 events in Australia and 1 event each in New Zealand, South Africa and America – winning or placing 2nd in her division at every event!

2016 was the highlight of her competing career (so far) seeing her compete 3 times, coming away with 3 wins and being awarded her WFF pro card.  Even more, Sarah took home the ultimate title of WFF Pro Ms Universe Sport Model 2016.

Sarah is…

Ms Universe 2016

Fast forward to now… Sarah announced her retirement from fitness competing after winning Miss Fitness Australia Pro Fitness Model in Adelaide in 2018.

While no longer competing herself, Sarah sees judging as a way of giving back to a sport she loves. Sarah is an official Miss Fitness Australia judge for local and international events.

Accredited ISSN Sports Nutritionist

Sarah’s passion for the power of nutrition lead her to expand her knowledge in nutrition. She’s now an ISSN Accredited Sports Nutritionist.

Sarah’s specialty is educating her clients to achieve sustainable wellness outcomes for life. She’s available both online and F2F for nutrition coaching. Her business by line is…

Nutrition | Exercise | Support

Sarah’s goal is for her clients to achieve






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